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This study suggested that the evidence is mixed, but mass media campaigns can reduce sedentary behaviour, improve sexual health and contribute to smoking cessation and it identified features to increase campaigns' effectiveness.

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Martine Stead 1,2, Kathryn Angus 1,2, Tessa Langley 2,3, Srinivasa Vittal Katikireddi 4, Kate Hinds 5, Shona Hilton 4, Sarah Lewis 2,3, James Thomas 5, Mhairi Campbell 4, Ben Young 2,3, Linda Bauld 2,6,*

1 Institute for Social Marketing, University of Stirling, Stirling, UK
2 UK Centre for Tobacco and Alcohol Studies, , UK
3 Division of Epidemiology and Public Health, University of Nottingham, Nottingham, UK
4 Medical Research Council/Chief Scientist Office Social and Public Health Sciences Unit, University of Glasgow, Glasgow, UK
5 Institute of Education, University College London, London, UK
6 Usher Institute, College of Medicine and Veterinary Medicine, University of Edinburgh, Edinburgh, UK
* Corresponding author Email:

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