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This research programme found that reducing the social gradient in uptake of bowel cancer screening was difficult but 1 of the 4 interventions tested, 'Enhanced Reminder', had a positive impact.

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Rosalind Raine 1,*, Wendy Atkin 2, Christian von Wagner 3, Stephen Duffy 4, Ines Kralj-Hans 5, Allan Hackshaw 6, Nicholas Counsell 6, Sue Moss 4, Lesley McGregor 3, Cecily Palmer 1, Samuel G Smith 3, Mary Thomas 1, Rosemary Howe 2, Gemma Vart 3, Roger Band 7, Stephen P Halloran 8,9, Julia Snowball 8, Neil Stubbs 8, Graham Handley 10, Richard Logan 11, Sandra Rainbow 12, Austin Obichere 13, Stephen Smith 14, Stephen Morris 1, Francesca Solmi 1, Jane Wardle 3,

1 Department of Applied Health Research, University College London, London, UK
2 Department of Surgery and Cancer, Imperial College London, London, UK
3 Department of Epidemiology and Public Health, University College London, London, UK
4 Wolfson Institute of Preventive Medicine, Queen Mary University of London, London, UK
5 Department of Biostatistics, King’s Clinical Trials Unit, Institute of Psychiatry, Psychology and Neuroscience, King’s College London, London, UK
6 University College London Cancer Trials Centre, London, UK
7 Patient and Public Involvement Representative, Evesham, UK
8 NHS Bowel Cancer Screening Programme Southern Hub, Royal Surrey County Hospital NHS Foundation Trust, Guildford, UK
9 Faculty of Health and Medical Sciences, University of Surrey, Guildford, UK
10 NHS Bowel Cancer Screening Programme North East Hub, Gateshead Health NHS Foundation Trust, Queen Elizabeth Hospital, Gateshead, UK
11 NHS Bowel Cancer Screening Programme Eastern Hub, Nottingham University Hospitals, Nottingham, UK
12 NHS Bowel Cancer Screening Programme London Hub, Northwick Park and St Marks Hospitals NHS Trust, Harrow, UK
13 North Central London Bowel Cancer Screening Centre, University College London Hospitals NHS Foundation Trust, London, UK
14 NHS Bowel Cancer Screening Programme Midlands and North West Hub, University Hospitals Coventry and Warwickshire NHS Trust, Hospital of St Cross, Rugby, UK
* Corresponding author Email: r.raine@ucl.ac.uk

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