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This review found that social norms interventions can be effective in changing clinical behaviour, although the overall result is modest and variable.
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Sarah Cotterill
[Image - ORCID logo], Mei Yee Tang
[Image - ORCID logo], Rachael Powell
[Image - ORCID logo], Elizabeth Howarth
[Image - ORCID logo], Laura McGowan
[Image - ORCID logo], Jane Roberts
[Image - ORCID logo], Benjamin Brown
[Image - ORCID logo] & Sarah Rhodes
[Image - ORCID logo].
Sarah Cotterill 1,*, Mei Yee Tang 1, Rachael Powell 2, Elizabeth Howarth 1, Laura McGowan 2, Jane Roberts 3, Benjamin Brown 4,5, Sarah Rhodes 1
1 Centre for Biostatistics, School of Health Sciences, Faculty of Biology Medicine and Health, The University of Manchester, Manchester Academic Health Science Centre, Manchester, UK
2 Manchester Centre for Health Psychology, Division of Psychology and Mental Health, School of Health Sciences, Faculty of Biology Medicine and Health, The University of Manchester, Manchester Academic Health Science Centre, Manchester, UK
3 Outreach and Evidence Search Service, Library and E-learning Service, Northern Care Alliance, NHS Group, Royal Oldham Hospital, Oldham, UK
4 Health e-Research Centre, Farr Institute for Health Informatics Research, Faculty of Biology Medicine and Health, The University of Manchester, Manchester Academic Health Science Centre, Manchester, UK
5 Centre for Primary Care, School of Health Sciences, Faculty of Biology Medicine and Health, The University of Manchester, Manchester Academic Health Science Centre, Manchester, UK
* Corresponding author Email: sarah.cotterill@manchester.ac.uk
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